2.1 · SESSION FOCUS
Value Creation ≠ Value Capture

BEFORE CLASS
Read. Watch. Arrive curious.
Required reading
Google, Nvidia, and OpenAI ↗
Stratechery · 2025Billions spent and hypothetical returns: the AI boom explained with six charts ↗
The Guardian · June 7, 2026Optional deep dive · Prefer the written word?
How will OpenAI compete? ↗
Benedict Evans · 2026Prepare an example and consider the additional questions in Brightspace.
Submit your responses before class.
Follow the Money. Three exercises/questions for you before class
Pick one AI product you use. Trace who supplies the model, chips, cloud and customer relationship. Which layer has the strongest economic moat?
Exercise 1: Value Chain Mapper
AI Value Chain Mapper
Frontier Scarcity — Today
Frontier AI capabilities remain concentrated among a small number of firms. Advanced GPUs are scarce, training frontier models is extremely expensive, and switching among the best-performing systems may not be frictionless.
Who captures the $100 of value?
Imagine that the AI ecosystem creates $100 of total economic value. Who ultimately captures it?
Exercise 2: What is your moat from Exercise 1?
What makes this value capture durable?
Select one or more. There is no prescribed answer.
Adjust the five allocations until the total equals exactly 100%.
Exercise 3: Which firm is most likely to be bankrupt in 10 years?
Make your prediction.
Anonymous · Choose one response.
Class Session Links
Open the Session 2 slides Google Slides
↗SESSION 2 LIVE CLASSJoin the Session 2 Zoom NYU Zoom
↗Charts, cases and current examples · to be added
+2.5 · AFTER CLASS

